ISLAMABAD: Easypaisa Digital Bank has partnered with EFU Life to introduce a fully digital Islamic Takaful Savings solution, making Shariah-compliant savings more accessible and convenient for customers across Pakistan. The new offering enables users to save and protect their wealth through a single digital platform available within the easypaisa app.
The initiative is designed to strengthen financial inclusion by expanding access to Shariah-compliant financial products through digital channels. By combining savings with Takaful protection, the solution allows customers to earn halal returns of up to 8% while benefiting from built-in financial security. Users can also participate in promotional campaigns, including a chance to win a complimentary Umrah trip.
The launch marks another milestone in easypaisa’s efforts to enhance its Islamic wealth management offerings. Following the successful introduction of its Insurance Marketplace in 2025, the digital bank continues to broaden access to affordable, transparent, and inclusive financial services while contributing to the growth of Pakistan’s insurtech ecosystem.
Commenting on the development, Jahanzeb Khan, President and CEO of easypaisa Digital Bank, said the introduction of the Islamic Takaful Savings solution reflects the bank’s commitment to addressing the evolving financial needs of its customers. He added that the initiative strengthens easypaisa’s wealth management portfolio while supporting better financial planning and expanding access to Shariah-compliant digital banking services.
Mohammed Ali Ahmed, Managing Director and CEO of EFU Life, welcomed the strengthened partnership with easypaisa, stating that the launch of Takaful services will enable the company to serve a wider segment of customers seeking Shariah-compliant financial protection. He emphasized that the collaboration reflects EFU Life’s continued commitment to innovation, inclusivity, and the development of Islamic financial solutions.
With more than 60 million registered users, easypaisa remains aligned with the State Bank of Pakistan’s vision of promoting inclusive economic growth. As Pakistan’s first digital bank to commence commercial operations, the bank continues to expand its portfolio of digital financial products and services, aiming to meet the needs of both existing customers and millions of unbanked and underbanked individuals across the country.