Karachi – Faysal Bank Limited (FBL) and EFU Life Assurance Ltd have officially entered into a strategic partnership to launch two new Shariah-compliant Takaful plans. A signing ceremony was recently held at EFU Life House to mark the collaboration, which aims to offer innovative and purpose-driven financial solutions tailored to the evolving needs of Faysal Bank’s customer base.
The partnership introduces two unique products — the EFU Takaful Zenith Plan and the EFU Takaful WIN FitCover Plan — each offering distinct benefits to support customers’ financial goals and lifestyle aspirations.
The EFU Takaful Zenith Plan goes beyond traditional Takaful offerings by providing the highest allocation and protection benefits, along with additional lifestyle features. This plan is designed for customers who wish to build long-term wealth and secure their financial future, while staying true to Islamic values. It reflects a customer-first approach and a commitment from both institutions to inclusive and forward-thinking financial solutions.
In contrast, the EFU Takaful WIN FitCover Plan adopts a wellness-focused model, rewarding customers for maintaining a healthy lifestyle. Part of EFU Life’s broader WIN (Wellness and Insurance) initiative, this plan emphasizes the connection between physical wellbeing and financial protection, encouraging a more balanced, health-conscious approach to life and insurance.
The signing ceremony was attended by senior officials from both organizations. The agreement was signed by Mr. Ahmed Anwar Hemani, Head of Retail Products & Wealth Management at Faysal Bank, and Mr. Muhammad Ali Ahmed, Managing Director and CEO of EFU Life Assurance Ltd. Other key attendees included Mr. Arqam Jahangir Butt, Head of Wealth Management & Priority Banking at Faysal Bank, and Ms. Nilofer Sohail, General Manager and Head of Channel Strategy & Growth Segments at EFU Life.
This collaboration marks a significant step in Faysal Bank’s journey as a leading Islamic financial institution. By combining ethical banking principles with innovation and a focus on customer wellbeing, Faysal Bank and EFU Life are helping shape a more inclusive and value-driven financial future.
Together, the two organizations are reinforcing their shared vision: to offer Shariah-compliant financial solutions that deliver protection, prosperity, and peace of mind — all while staying aligned with customers’ values and lifestyles.