Takaful International Company, a subsidiary of Gulf Insurance Group, has unveiled a refreshed brand identity as it celebrates more than three decades of operations in Bahrain. The move marks an important milestone in the company’s journey as it continues to evolve within the regional insurance landscape.
As part of this strategic step, the company will now operate under its established legal name, Takaful International. The rebranding is designed to strengthen its independent brand presence while reinforcing its position as a key player in the Islamic insurance sector.
The updated identity reflects the company’s ongoing commitment to its core values of fairness, transparency, and shared responsibility. It is also rooted in the fundamental concept of takaful, which emphasizes mutual risk-sharing and community-based protection.
Chief Executive Officer Essam Al Ansari highlighted that the refreshed brand represents both the company’s legacy and its future direction. He noted that protection has always been more than a promise for the company, describing it as a responsibility upheld for over 30 years. He added that the new identity reinforces their dedication to fairness and shared values while building for the future.
The company confirmed that the rebranding will not affect its day-to-day operations, existing policies, or services provided to customers and partners, ensuring continuity and stability during the transition.
Looking ahead, Takaful International plans to leverage the regional expertise of GIG to expand its range of Sharia-compliant offerings and enhance overall customer experience. This rebranding signals a new phase of growth, with a focus on delivering sustainable value to both shareholders and policyholders across Bahrain.