Zurich Malaysia and Kenanga Investment Bank Berhad (Kenanga Group) have entered into a strategic partnership to expand the delivery of insurance and takaful solutions across general insurance, life insurance, and family takaful in Malaysia. The collaboration is aimed at broadening access to protection solutions while strengthening the integration of insurance, takaful, and investment offerings for clients.
The partnership, announced in a press release on 29 January, will leverage Kenanga Group’s advisory-led model and digital distribution channels to reach a wider customer base. It builds on an existing relationship between the two organisations, following earlier joint initiatives in the takaful and investment space.
Through the collaboration, Zurich Malaysia seeks to enhance access to relevant and connected protection solutions, while Kenanga Group aims to offer more comprehensive financial planning experiences tailored to clients at different stages of their lives. Kenanga Group is an independent Malaysian financial services provider with operations spanning investment banking, asset and wealth management, and digital financial services. The partnership was formalised at an event attended by senior leaders from both organisations.
As part of the arrangement, a comprehensive group takaful scheme underwritten by Zurich Malaysia will be offered exclusively to clients of Kenanga Investors, the asset and wealth management arm of Kenanga Group. Financial adviser representatives of Kenanga Investors will also be able to offer a broader range of Zurich Malaysia’s insurance and takaful solutions, ensuring that protection recommendations are aligned with clients’ financial objectives, risk profiles, and life stages.
The partnership will also involve closer integration of Zurich Malaysia’s protection capabilities with Kenanga Group’s investment strategies. This includes the planned integration of OnePRS, Kenanga’s voluntary private-sector retirement savings scheme, into Zurich Malaysia’s product propositions. In addition, Zurich Malaysia’s solutions will be made available through Kenanga Group’s digital platforms, allowing clients to access protection more seamlessly alongside their investment activities.
Looking ahead, both organisations plan to develop more contextual protection offerings linked to key life events and financial milestones. By deepening the integration of advisory, investment, and protection capabilities, Zurich Malaysia and Kenanga Group aim to deliver more accessible, personalised, and relevant financial solutions to support clients throughout their financial journeys.