MIHAS 2021 to lead digitalization agenda in Halal industry

The Malaysia External Trade Development Corporation (MATRADE) aims to facilitate high-value, cross-border halal trade digitally at the upcoming Malaysia International Halal Showcase (MIHAS) in September.
With the theme, Empowering Halal, Tomorrow, Together, MIHAS 2021 will focus on showcasing 12 key pillars, it is committed to strengthening Malaysia’s position as the world’s halal hub leader.
These include education, pharmaceuticals, services and enablers, franchise, modest fashion, Islamic finance, cosmetics, and personal care, media and recreation, Muslim friendly travel, e-commerce, and food technology.
MATRADE CEO, Mohd Mustafa Abdul Aziz said digitally-enabled trade is the way forward and key in rebuilding Malaysia’s economic resilience, in keeping up with the current trend and due to the current pandemic situation.
He said MIHAS this year will spearhead the digitalization agenda for the halal industry in bringing patrons, investors, and trade partners under one virtual platform.

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“Since its inception in 2004, the event has progressively profiled as the marquee halal sourcing platform, attracting over 1,000 exhibitors from 44 countries participating in the last edition of MIHAS in 2019.
“We look forward to fortifying Malaysia’s position as the global halal hub with another successful showcase this year amid the challenging environment,” Mohd Mustafa added.
MIHAS 2021 has kicked off as scheduled with its weekly preview sessions organized by MATRADE, commencing every Wednesday from August 11th to September 1st.
The showcase has attracted industry giants, including MIHAS Diamond sponsor CIMB Islamic Malaysia, and collaborative partner, Standard Chartered Saadiq, which will be leading conversations about enabling the Islamic economy and sustainable supply chains respectively.
CIMB Islamic Bank Berhad CEO, Ahmad Shahriman Mohd Shariff said it is pleased to be partnering with MIHAS to support the growth of halal trade in the local, regional and global space, creating business opportunities through its network which include trade corridors and its access to the Trade Club Alliance.
“This value proposition is further strengthened by our continuous commitment to digitalization as a powerful enabler for business,” Ahmad Shahriman said.
At the same time, Standard Chartered Saadiq Berhad CEO, Mohd Suhaimi Abdul Hamid said Standard Chartered Saadiq is very excited to be part of MIHAS 2021, a world-class platform for halal businesses to collaborate and grow the halal economy.
He said they are in a prime position to help businesses thrive within the global halal ecosystem with a range of Shariah-compliant trade financing solutions.
”Through our collaboration with MATRADE, we are poised to be a key driver in facilitating business matching opportunities for local businesses in their global expansion.
“This year, we also will be hosting a conference at MIHAS to offer insights on building resilient and sustainable supply chains,” Mohd Suhaimi said.

Courtesy: The Malaysian Reserve